At ACBN, our work is rooted in the proverb “I am because we are.” Collaboration, collective power, and community investment are at the heart of building lasting impact.
We recently sat down with Andre Beaudry, Founder of Velocity Collaboration and a veteran of Canada’s fundraising ecosystem, to uncover essential insights for business owners and organizations navigating philanthropy. His expertise offers practical strategies on fundraising in Canada—from securing corporate partnerships to tapping into generational wealth—and shows how Black entrepreneurs can mobilize resources to create transformational change.
The Secret to Securing Funds: Alignment and Accountability
At its core, fundraising is about aligning values. Success comes when your vision connects directly with a donor’s priorities.
Fundraisers act as the bridge between philanthropists—who want to create impact—and entrepreneurs, who know how to make it happen. For business owners, demonstrating accountability and keeping donors informed is crucial for building trust and long-term relationships.
Philanthropy is especially vital in Canada. Government funding leaves gaps in healthcare, education, childcare, and community services—and your business or organization may be the solution donors are seeking.
Where the Capital Is: Canada’s Largest Asset Pools
To elevate your fundraising in Canada, you must know where the biggest opportunities lie:
Corporate Canada (ESG focus): Companies are increasingly investing in Environmental, Social, and Governance (ESG) initiatives. Align your mission with their goals to unlock powerful partnerships.
The Aging Population: One of the wealthiest cohorts in Canadian history is ready to give. Their focus is legacy and measurable impact. Craft your message around long-term change.
Creative Assets: Beyond cash, donors can gift real estate or other assets. Through tools like charitable remainder trusts, they receive immediate tax benefits while your organization gains long-term stability.
Scaling Up: Lessons from Capital Campaigns
If you’re planning a major project, understanding capital campaign strategy is essential:
Do your research: Be clear about your priorities before asking for money.
Run a feasibility study: Interview current and potential donors to determine what resonates and how much you can realistically raise.
Use a Quiet Phase: Raise 70–75% of your goal privately before launching publicly to protect your brand.
Empower volunteers: Campaign success often comes from well-connected volunteers making direct asks.
Collaboration Is the Key to Lasting Impact
For small organizations and entrepreneurs, collaboration is not optional—it’s a necessity. Partnering with others allows you to share costs, strengthen influence, and achieve far greater results together.
Final Insight: Fundraising in Canada is not just about money. It’s about building relationships, pooling community power, and creating opportunities for collective liberation.
Watch the Full Interview
For more on fundraising strategies, asset pools, and collaborative approaches, watch our full conversation with Andre Beaudry here: Watch on YouTube
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