Watch the full interview here: https://youtu.be/K0eW63KFGjA
As Black entrepreneurs, we pour everything into building our businesses—serving clients, creating opportunities, and investing in our community. But one question often gets overlooked: what happens to all of this after we’re gone?
That’s where Black entrepreneur estate planning becomes essential. It’s not just about protecting your family—it’s about protecting your business, your community impact, and the generational wealth you’ve worked so hard to create.
Recently, Minnelle Williams, founder of Ending Well with Minnelle, shared powerful insights drawn from her experience as a licensed funeral director, end-of-life Doula, and certified executor assistant. Her mission is to normalize estate planning and succession conversations in our community, ensuring that we live well and leave well.
Succession planning is community care
Your business is bigger than you—it affects employees, family, and your community. Without a succession plan, you risk leaving behind debt and confusion. Estate planning ensures your business legacy continues, and resources stay in your family and community instead of being lost to taxes.
Generational wealth starts with action
Many entrepreneurs delay planning, thinking, “I’ll deal with it later.” But the best time to create a plan is now, while you’re healthy and clear-headed. Just as we buy insurance for protection, estate planning for Black entrepreneurs should become a standard part of building wealth.
A will is only the beginning
Minnelle reminds us that a full estate plan includes more than just a will. It also requires:
Updated wills that reflect your current wishes
Power of Attorney for both health and property decisions
A living will or advanced care plan to guide your loved ones
Funeral and cemetery arrangements, even if unpaid in advance
Your life story and legacy—because passing on values is as important as passing on assets
Conversations create clarity
Too many families are left guessing about their loved one’s wishes, leading to conflict. Open conversations about estate planning can prevent this. Use resources like Minnelle’s interview as a starting point to bring your family into the discussion.
Innovation is shaping the future
Estate planning is evolving. With virtual services, online pre-arrangements, and modern tools, planning is becoming more accessible and relevant for the next generation of entrepreneurs.
Take action today
If we want generational wealth to truly grow in our community, we need to normalize Black entrepreneur estate planning. Don’t wait until it’s urgent—the best time to plan is now.
Minnelle Williams has created a free downloadable workbook to help you take the first steps toward creating your legacy plan. Visit her site, grab the guide, and start the conversation with your family.
Because living well also means leaving well—and ensuring the businesses we build today continue to serve our community tomorrow.
Watch the full interview here: https://youtu.be/K0eW63KFGjA
