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Accessibility and Inclusive Design Partnership

Unlock new markets and ensure compliance by prioritizing accessibility and creating inclusive experiences that attract diverse customers. There is an untapped target market of people with disabilities who hold over $47 billion in spending power throughout Canada to drive business growth (Abilities Magazine, 2023). This includes 14% of the black community (Statistics Canada, 2023).

Gain Access to an Untapped Target Market
EMBRACE 2 LEARN Inc.
Recipient of The 2021
Accessibility Award
City of Brampton

OUR SERVICES

Through our strategic partnership with EMBRACE 2 Learn Inc., we are committed to ensuring an accessible culture including the intersectionality of the black community. It is important to support the disability community ensuring small businesses contribute to the broader economy, provide accommodation when requested, sustain accessibility-compliance, and gain access to the untapped target market.

EMBRACE 2 Learn Inc. is recognized as a North American Accessibility champion for establishing and implementing accessibility solutions to help companies and the community meet the needs of people with disabilities, ensure proper accommodations, gain a competitive edge of the untapped target market, and provide optimal learning experiences.

Let’s provide an inclusive and accessible digital experience for everyone.
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Accessibility Legislation Integration

We help you stay compliant according to the Accessibility for Ontarians with Disabilities Act, 2005 (AODA, 2005) and Accessible Canada Act, 2019 (ACA, 2019) – and ahead of the curve – by seamlessly integrating the accessibility guidelines and standards into your business practices and avoid legal risks.
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Web and Digital Accessibility

We help transform your digital presence into the world’s largest unaddressed market segment – people with (in)visible disabilities – by assessing your website according to the Web Content Accessibility Guidelines 2.1 AA (WCAG 2.1 AA), boost online engagement with accessible digital content and assets, and tapping into a trillion-dollar market.
Gain Access to an Untapped Target Market

DID YOU KNOW?

The Accessibility for Ontarians with Disabilities Act, 2005
20-year target deadline was January 1, 2025.

The purpose of the AODA, 2005 is to develop, implement and enforce accessibility standards and guidelines related to goods,
services, facilities, buildings, information and communications, employment and transportation.

Reach a Broader Audience

  • 16% of the global population lives with some form of disability, representing a market of over 1 billion people (World Health Organization, 2023).
  • 71% of users with disabilities will leave a website that is not accessible. (Click-Away Pound Report, 2023).
  • Over 8 million in Canada have a disability -- 27% of Canada's population (Statistics Canada, 2023).

Legal Compliance and Risk
Mitigation

  • Comply with accessibility regulations, to avoid lawsuits and fines.
  • Depending on the severity of the violation, failure to comply with the AODA, 2005 can result in fines up to $50,000 per day for individuals, and up to $100,000 per day for corporations (AODA.ca, 2014).
  • Reduce legal risks with regular assessments or audits, ensure third-party and vendor compliance, and be proactive with contractual protections.
  • There are 8 provincial accessibility legislations (2024).

Enhanced User Experience

  • 80% of people with disabilities will choose a competitor if they experience difficulties accessing a website.
  • Accessibility improvements often lead to better usability for all users.
  • 41% of consumers are ready to pay up to 10% extra for accessible products and services (Forrester, 2021).

Boost SEO and Visibility

  • Search engines favor websites that load fast, have an easy navigation flow, and provide quality content to users. Accessible websites pass all these tests.
  • Accessibility attributes lower the bounce rate and raise dwell time.

Increase Customer Loyalty and Satisfaction

  • By 2035, 40 per cent of Ontario’s consumer base will be people with disabilities (Ontario Chamber of Commerce, 2017).
  •  Friends and family of people with disabilities are brand loyal to companies that are disability-friendly.

Return on Investment (ROI):

  • The disabled community represents $8 trillion a year in disposable income, according to estimates, and $13 trillion when including friends and family (Value 500, 2022).
  • Companies investing in accessibility are four times more likely to outperform their competitors in total shareholder returns (Accenture, 2018).
Gain Access to an Untapped Target Market

Awards and Recognitions of EMBRACE 2 Learn Inc.

2021 Accessibility Award for the City of Brampton

2024 Signature Event: Honouring 100 Black Community Builders and Champions for City of Brampton

2021 Top 150 Women of InspirationTM Award Finalists
Keynote Speaker of the 2021 ONABSE Conference
2017 Michele Edwards Memorial Award for Advocacy of People with Disabilities

2010 Toastmasters International Area Speech Contest
1st Place

Past Clients of EMBRACE 2 Learn Inc.

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Success Stories and Testimonials of EMBRACE 2 Learn Inc.

Past clients shared remarkable success stories that showcase our impactful solutions and exceptional service.

Joanna Goode

Executive Director

Canadian Association for Supported Employment (CASE)

She was able to translate her knowledge and passion for inclusion into concrete ideas for supporting the work of Canadian Association for Supported Employment (CASE) and the Mentor Ability Canada Project. In particular, Michelle guided CASE in adhering to best practices regarding accessibility compliance for both web and print based material. She developed internal compliance checklists that continue to act as a resource for CASE, and was integral in supporting our staff team to look at accessibility in our training and information sharing at the outset of each and every project.

Alicia Jarvis

Senior Product Manager

Accessibility Portfolio, Award-winning inclusive Designer – Bell

Michelle’s passion for accessibility and knowledge of inclusive and instructional design is top notch! She has a solid understanding of using an intersectional approach to drive positive change. Michelle actively engages stakeholders, is highly motivated, and an enthusiastic member of any team. Her willingness to listen and develop a deep understanding of business problems; as well as her passion for inclusion will be a powerful asset for any organization!

Contact us today

to learn more about how we can help you grow your business through digital and web accessibility.

Gain Access to an Untapped Target Market
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