Category: Annoucements

  • Customer Acquisition Systems That Work for Black-Owned Businesses

    Customer Acquisition Systems That Work for Black-Owned Businesses

    How Black Entrepreneurs Can Build Stronger Customer Acquisition Systems

    For many Black entrepreneurs, attracting and retaining customers is one of the biggest challenges in building a sustainable business. While product development and operations often get attention, customer acquisition strategies remain underdeveloped. Without a structured approach, even well-managed businesses struggle to grow.

    The Challenge: Higher Customer Acquisition Costs

    Black-owned businesses face 22% higher customer acquisition costs than their non-Black counterparts, according to the Canadian Black Chamber of Commerce. Several factors contribute to this:

    • Limited access to established referral networks
    • Higher scrutiny from potential customers
    • Marketing efforts that depend too much on the founder’s direct involvement

    To overcome these barriers, Black entrepreneurs must develop systematic customer acquisition strategies that operate independently of their availability.

    Four Key Components of a Strong Customer Acquisition System

    Successful Black entrepreneurs implement four essential systems to attract, convert, and retain customers.

    1. Lead Generation: Move Beyond Passive Marketing

    Many businesses rely on sporadic social media posts, but this isn’t enough. A strong lead generation system includes:

    • Targeted digital marketing tailored to the ideal customer.
    • Referral programs that reward customers for word-of-mouth marketing.
    • Automated prospecting strategies that continuously attract new leads.

    2. Prospect Nurturing: Build Trust Over Time

    Many Black-owned businesses face a credibility gap that makes potential customers hesitate. A structured prospect nurturing system helps bridge this gap by:

    • Using automated email or text sequences to engage potential customers.
    • Providing valuable content that demonstrates expertise and builds trust.
    • Offering low-risk engagement opportunities like free resources, webinars, or trials.

    3. Conversion: Standardize the Sales Process

    Many founders handle sales informally, leading to inconsistent results. To improve conversion rates, businesses need:

    • A scripted sales framework to ensure clear, persuasive communication.
    • Standardized proposal templates that simplify the decision-making process.
    • Follow-up sequences that keep prospects engaged until they are ready to buy.

    4. Retention: Turn Customers Into Advocates

    Relying solely on new customer acquisition is costly and unsustainable. A customer retention system keeps clients engaged and drives repeat business. Effective strategies include:

    • Regular communication that provides ongoing value beyond the initial sale.
    • Exclusive offers and loyalty programs to keep customers returning.
    • Structured referral programs that turn satisfied customers into marketing partners.

    Learn Proven Customer Acquisition Strategies at the ACBN Legacy Symposium

    At the ACBN Legacy Symposium 2025, Black entrepreneurs will gain access to tested customer acquisition frameworks that have delivered results across multiple industries.

    By moving beyond sporadic marketing and founder-driven sales, business owners can create predictable revenue streams and long-term success in competitive markets.

    🔗 Register now to learn from industry experts: [Event Registration Link]

    ACBN Legacy Symposium

  • How Sheridan EDGE and ACBN Collaboration Creates Opportunities for Black Entrepreneurs

    How Sheridan EDGE and ACBN Collaboration Creates Opportunities for Black Entrepreneurs

    Innovative Partnerships Supporting Black Entrepreneurs in Canada

    Addressing Gaps Through Strategic Alliances

    Black founders in Canada face persistent gaps in entrepreneurial support. These gaps need more than small fixes—they require innovative institutional partnerships that combine different strengths. The teamwork between Sheridan EDGE and the Afro-Caribbean Business Network (ACBN) shows how schools and community groups can create new paths for Black entrepreneurs.

    Leveraging Complementary Strengths

    This partnership uses each organization’s unique abilities to tackle specific barriers. Sheridan EDGE contributes:

    • Academic resources
    • Research capacity
    • Physical facilities
    • Connections to innovation networks

    Meanwhile, ACBN brings:

    • Deep community trust
    • Cultural expertise
    • Direct links to over 3,000 Black-owned businesses across Southern Ontario

    The Legacy Symposium Impact

    The annual ACBN Legacy Symposium highlights this partnership’s impact. Sheridan’s Hazel McCallion Campus hosts the event, creating a professional setting that boosts the program’s value. This arrangement makes institutional resources available to community members who might otherwise feel left out.

    Knowledge Transfer That Works

    The venue matters, but the knowledge sharing matters more. This collaboration transforms academic theories into practical, culturally relevant tools. These tools address the specific challenges Black entrepreneurs encounter in their business journeys.

    Creating Valuable Learning Opportunities

    Sheridan students, especially those from Black communities, gain important hands-on learning through this partnership. Students meet successful Black entrepreneurs during symposium activities. These role models show career paths often hidden in traditional education.

    Developing Innovative Programs Together

    This teamwork has created new programs neither organization could build alone. The Black Founders in Clean Technology certificate program stands out as a groundbreaking approach. This program increases Black representation in high-growth sectors that typically show racial gaps.

    Building a Supportive Ecosystem

    Black entrepreneurs face structural barriers in business. This partnership offers something essential: a support system combining academic resources with community understanding. By connecting institutional knowledge with lived experience, Sheridan EDGE and ACBN create opportunities beyond basic networking or education.

    Creating a Model for Others to Follow

    As these organizations deepen their partnership, they create a blueprint for other Canadian schools. This model shows how educational institutions can move beyond diversity statements to build real paths for Black business success. Through strategic partnerships, organizations can systematically remove barriers for Black entrepreneurs. These efforts benefit individual founders and entire communities.

    Register for Symposium here: https://www.eventbrite.ca/e/acbn-legacy-symposium-2025-tickets-1089074062839?aff=acbnblog

  • HR Systems That Scale: Insights from Franchising Expert Maliesa Cadogan for Black Entrepreneurs

    HR Systems That Scale: Insights from Franchising Expert Maliesa Cadogan for Black Entrepreneurs

    Scalable HR Systems: The Key to Growth for Black Entrepreneurs

    Breaking Through Business Plateaus

    What makes some businesses grow while others stay small? Often, it comes down to one key factor: human resources systems. For Black entrepreneurs ready to expand beyond founder-led operations, solid HR frameworks serve as vital infrastructure for growth.

    Meet the Expert: Maliesa Cadogan

    Maliesa Cadogan will speak at the upcoming ACBN Legacy Symposium. As an expert in franchise operations, she highlights that scalable HR systems must focus on three main areas. These include recruitment, training, and performance management. Each area needs systems that work without the founder’s daily involvement while still maintaining quality.

    Building Strong Recruitment Systems

    Recruitment systems form the foundation of scalable businesses. However, most small businesses hire reactively when positions open up. In contrast, Cadogan suggests an “always-on” talent search that finds potential team members before urgent needs arise. This forward-thinking approach includes:

    • Creating specific candidate profiles for each role
    • Using standard evaluation tools to reduce bias
    • Building talent pipelines through community partnerships

    For Black entrepreneurs, systematic recruitment helps overcome limited access to traditional hiring networks. By creating clear processes for finding candidates beyond personal connections, these systems widen the talent pool. Moreover, they reduce dependence on networks that have historically excluded Black professionals.

    Developing Effective Training Systems

    Training systems bridge the gap between hiring and performance. Based on her franchise expertise, Cadogan stresses the importance of modular, repeatable training programs. These programs break complex operations into teachable parts. Additionally, effective training systems feature:

    • Clear learning goals
    • Various teaching methods
    • Built-in skill assessments

    Implementing Performance Management

    Furthermore, performance management systems create accountability without requiring the founder’s constant presence. These frameworks establish:

    • Clear metrics for each position
    • Regular evaluation schedules
    • Consistent feedback methods that work independently

    The Franchise Connection

    For Black entrepreneurs considering franchising their businesses, these HR systems aren’t optional extras. In fact, they form the core of what franchisees actually buy. Therefore, the value of a franchise directly relates to how good and complete these systems are.

    Take Action at the ACBN Legacy Symposium

    At the ACBN Legacy Symposium, Cadogan will share specific frameworks for developing these essential systems. As a result, Black entrepreneurs will receive actionable templates they can implement right away. By addressing these HR components systematically rather than reactively, Black business owners can build organizations that grow far beyond what one person could manage. Consequently, they create businesses with both immediate impact and lasting value.

    Register for the Symposium

  • Dr. George Fraser’s Approach to Wealth-Building Through Business Networks that all Black Entrepreneurs Should Know

    Dr. George Fraser’s Approach to Wealth-Building Through Business Networks that all Black Entrepreneurs Should Know

    The Power of Collective Action

    For more than three decades, Dr. George Fraser has championed a powerful message to Black entrepreneurs: systemic barriers cannot fall to individual effort alone, but strategic networks and collective action can overcome them. Dr. Fraser, founder of FraserNet and keynote speaker at the upcoming ACBN Legacy Symposium, offers Black business owners a proven pathway to wealth through network-based strategies.

    Networking as a Core Business Function

    Fraser’s methodology starts with a fundamental perspective shift. He urges entrepreneurs to treat relationship-building as a primary business function. This approach deserves dedicated time, resources, and measurement systems. Entrepreneurs transform networking from casual event conversations into strategic alliance-building with measurable returns.

    The Five Critical Connections

    At the heart of Fraser’s methodology lies “power networking.” This concept involves the deliberate cultivation of five specific connection types:

    • Knowledge sources
    • Opportunity brokers
    • Influence amplifiers
    • Resource providers
    • Door openers

    Entrepreneurs create networks with tangible business value by nurturing relationships in each category. These connections go far beyond mere social interactions.

    Strategic Positioning for Black Entrepreneurs

    Fraser highlights “network intelligence” specifically for Black entrepreneurs. This skill helps them understand how information and opportunities flow through existing business ecosystems. Black business owners can overcome information asymmetry by positioning themselves at critical junctures. This strategy addresses the disadvantage many face without inherited access to established networks.

    Creating Sustainable Networks Through Value Exchange

    The sustainability of networks depends on reciprocity. Fraser teaches entrepreneurs to identify their unique “network value” – specific expertise, connections, or resources they offer others. This value-first mindset transforms networking into mutually beneficial exchanges rather than requests for help.

    The 5-5-5 Method for Network Maintenance

    Fraser combats relationship atrophy with his systematic “5-5-5” method. This approach encourages entrepreneurs to:

    • Connect deeply with five new people monthly
    • Reconnect with five existing contacts weekly
    • Invest significantly in five key relationships daily

    The Path to Wealth and Community Transformation

    At the ACBN Legacy Symposium, Fraser will demonstrate how his methodical approach has helped thousands of Black entrepreneurs access previously invisible opportunities. His message resonates clearly with Black business owners building sustainable enterprises: strategic networks serve as essential infrastructure for wealth creation in a business landscape shaped by structural inequities. These networks can transform both individual businesses and entire communities.

    Register for the Symposium

  • Learning from Brian Scudamore: How 1-800-GOT-JUNK’s Systems Led to Franchise Success

    Learning from Brian Scudamore: How 1-800-GOT-JUNK’s Systems Led to Franchise Success

    When Brian Scudamore spotted an old pickup truck in a McDonald’s drive-thru in 1989, he saw more than just a vehicle—he envisioned a system that would revolutionize an entire industry. Today, as 1-800-GOT-JUNK approaches a billion dollars in revenue, Scudamore’s journey offers powerful lessons for Black entrepreneurs looking to build scalable, systems-driven businesses.

    The junk removal industry was fragmented and unprofessional when Scudamore entered it. Most operators were independent, with inconsistent service and unpredictable availability. Scudamore’s genius wasn’t in creating a new service but in systematizing an existing one. He implemented three key systems that transformed the business from a one-truck operation into an international franchise empire.

    First, he created a customer experience system that standardized every touchpoint, from the initial phone call (with a memorable number) to the final cleanup. The system included scripted greetings, uniformed teams, transparent pricing, and spotless trucks. This consistency built trust and allowed for premium pricing in an industry known for bargaining.

    Second, Scudamore developed an operations system that maximized efficiency. Truck routes were optimized, inventory was precisely controlled, and disposal processes were environmentally responsible and documented. These operational efficiencies created margins substantially higher than industry averages.

    Third, and perhaps most importantly, Scudamore built a people system focused on finding the right team members and developing them through standardized training. This system enabled rapid scaling without sacrificing quality or culture.

    More insights can be found in his book BYOB – Build Your Own Business, Be Your Own Boss

    For Black entrepreneurs, Scudamore’s approach illustrates how systematization can overcome traditional barriers to growth. By creating documented processes that can be replicated by others, entrepreneurs can scale beyond their personal limitations and build businesses with transferable value.

    As a keynote speaker at the upcoming ACBN Legacy Symposium, Scudamore will share how these systems allowed him to transform a simple service into a franchise opportunity that has created wealth for hundreds of franchise owners across North America. His lesson is clear: in business, the system is the solution. By focusing on creating robust, replicable systems rather than just selling products or services, Black entrepreneurs can build enterprises that generate wealth for generations to come.

    Register for Symposium here: https://www.eventbrite.ca/e/acbn-legacy-symposium-2025-tickets-1089074062839?aff=acbnblog

  • How the ACBN Legacy Symposium Addresses Key Challenges Facing Black Entrepreneurs

    How the ACBN Legacy Symposium Addresses Key Challenges Facing Black Entrepreneurs

    Black entrepreneurs face a unique set of challenges that often make business development more difficult compared to their non-Black counterparts. The ACBN Legacy Symposium has established itself as a crucial response to these specific barriers, offering targeted solutions rather than generic business advice.

    Access to capital remains perhaps the most significant hurdle. According to a 2023 study by the Canadian Black Chamber of Commerce, Black entrepreneurs are 2.5 times more likely to be rejected for business loans than white business owners with identical qualifications. The Legacy Symposium directly tackles this issue by connecting entrepreneurs with financial institutions that have committed to equitable lending practices, while also providing workshops on alternative funding strategies including community bonds, angel investors specifically interested in supporting Black businesses, and creative bootstrapping approaches.

    Customer acquisition presents another significant challenge, particularly for businesses targeting markets beyond the Black community. The Symposium addresses this through expert-led sessions on digital marketing tactics specifically designed to overcome unconscious consumer bias, building authentic brand stories that resonate across demographics, and leveraging community endorsements to establish broader market credibility.

    Building an effective team often proves difficult when Black entrepreneurs lack extensive professional networks. The Legacy Symposium’s structured networking sessions create immediate connections with potential employees, partners, and mentors from diverse backgrounds who are aligned with the founders’ vision and values.

    Perhaps most critically, Black entrepreneurs frequently lack access to established business systems and processes that more privileged founders inherit through family businesses or corporate experience. The Symposium’s focus on franchising this year directly addresses this gap by providing complete operational frameworks that can be implemented immediately.

    By gathering hundreds of Black entrepreneurs in one location, the Legacy Symposium also combats the isolation many founders experience. The event creates a powerful community of practice where challenges can be discussed openly and solutions shared without judgment.

    This targeted approach to specific barriers makes the ACBN Legacy Symposium not just another business conference, but an essential catalyst for transforming the landscape for Black entrepreneurship in Canada.

    Register for Symposium here: https://www.eventbrite.ca/e/acbn-legacy-symposium-2025-tickets-1089074062839?aff=acbnblog

  • ACBN Legacy Symposium 2025: The Urgent Call for Black Entrepreneurs to Build Better Business Systems

    ACBN Legacy Symposium 2025: The Urgent Call for Black Entrepreneurs to Build Better Business Systems

    Mississauga, ON – Black entrepreneurs must operate with strong, scalable systems. Without structured processes, businesses struggle to grow, attract investment, and build lasting wealth. The 2025 ACBN Legacy Symposium is the solution—a one-day intensive event designed to help entrepreneurs move beyond survival mode and create franchise-like systems that generate sustainable success.

    Set to take place on Saturday March 29, 2025, at Sheridan EDGE: Coworking Space & Entrepreneurship Hub in Mississauga Sheridan College, the sixth annual symposium is not just another business conference. It is a strategic intervention—an opportunity for Black entrepreneurs to get the tools, mentorship, and funding connections necessary to build businesses that last.

    “Too many Black businesses struggle because they operate without repeatable systems that allow for growth,” says Ryan Knight, Co-Founder and Executive Director of ACBN. “This symposium is about giving entrepreneurs real solutions—actionable strategies to scale, attract the right customers, and create generational wealth.”

    Why This Event Matters Now More Than Ever

    Entrepreneurs often hear about scaling their business, but without efficient operating systems, strong financial planning, and high-impact marketing strategies, growth remains out of reach. This year’s theme, “Building Wealth Through Franchising,” focuses on how to create systems that make businesses more profitable, investable, and scalable.

    This event is designed for entrepreneurs who are ready to make strategic moves, stop working in chaos, and build structured businesses that generate long-term success.

    What to Expect at the Symposium

    • Keynote Fireside Chat with Brian Scudamore – The founder of 1-800-GOT-JUNK? shares lessons on scaling businesses through repeatable systems.

    • Dr. George Fraser – A leading voice in networking, wealth-building, and Black business empowerment.

    • Workshops and Panels – Experts will cover topics like branding, operational efficiency, and franchise development. Full List Below!

    • Speed Networking SessionsStrategic connections with investors, business leaders, and like-minded entrepreneurs.

    • Sales Pitch Contest – An opportunity for businesses to showcase their ideas.

    • Vendor Showcase – Explore Black-owned businesses and sponsors offering innovative products and services.

    Who Should Attend?

    • Entrepreneurs who want to scale and structure their business for long-term success.

    • Potential franchise owners looking for proven models to expand their reach.

    • Investors seeking high-growth Black-owned businesses.

    • Business leaders ready to develop efficient operating systems that drive revenue and impact.

    More Than an Event—A Movement for Black Business Success

    For too long, Black entrepreneurs have had to figure things out on their own, without the right mentorship, financial access, or business frameworks. The ACBN Legacy Symposium is the place to break that cycle. This is a call to action—Black businesses must operate with efficiency, build systems that attract investment, and stop relying on inconsistent business models.

    ACBN is leading the charge by providing Black entrepreneurs with access to the training, networking, and funding resources they need to transform their businesses into lasting wealth-building enterprises.

    How to Register

    🔗 Register Here: https://www.eventbrite.ca/e/acbn-legacy-symposium-2025-tickets-1089074062839?aff=acbnblog

    📍 Location: Sheridan EDGE: Coworking Space & Entrepreneurship Hub 4226 Duke of York Boulevard, Mississauga, ON

    For sponsorship opportunities or media inquiries, please contact ACBN Team info@acbncanada.com

    List of Speakers

    Linkedin Logo MALIESA CADOGANHotperspectives
    Linkedin Logo LIN FERGUSONJust Like Family Home Care
    Linkedin Logo CARLA LEONJust Like Family Home Care
    Linkedin Logo Dr GEORGE FRASERFraserNet
    Linkedin Logo BRIAN SCUDAMORE1-800-GOT-JUNK?
    Linkedin Logo RYAN KNIGHT (MC) – Detailing Knights Canada Inc.

     

    Building a Strong NetworkLinkedin Logo Nik-Keisha Moodie
    Collaboration and Community Development Through a Social Engagement Platform (Mkutano)Linkedin Logo Patrick Cole
    Effective Sponsorship Strategies for Business GrowthLinkedin Logo Dr. Vibe
    How to Build Personal CapacityLinkedin Logo Fatima Gould
    Grant Access and Writing TipsLinkedin Logo Karen Rowe
    Mastering your Financials for GrowthLinkedin Logo Lorraine Telesford
    Scaling your BrandLinkedin Logo Christopher Lawrence
    Unlocking the Secrets to Winning Funding OpportunitiesLinkedin Logo Gillian Corrodus
    How to use media and photography to grow your brandLinkedin Logo Ryan Singh
    Building Influence and Creating Impact Through Social MediaLinkedin Logo Sherley Joseph
  • Press Release: ACBN Legacy Symposium 2025 – Building Wealth Through Franchising

    Press Release: ACBN Legacy Symposium 2025 – Building Wealth Through Franchising

    Mississauga, ON – March 29, 2025

    The Afro-Caribbean Business Network (ACBN) is set to host the ACBN Legacy Symposium 2025—a premier event dedicated to empowering entrepreneurs with the knowledge and tools needed to scale their businesses through franchise-like systems. Taking place on Saturday, March 29, 2025, at the Sheridan EDGE: Coworking Space & Entrepreneurship Hub in Mississauga, this full-day event will feature top industry experts, networking opportunities, and actionable business strategies for sustainable success.

    With the theme “Building Wealth Through Franchising,” the symposium will provide attendees with insights into brand scalability, marketing strategies that convert, operational efficiency, and investment opportunities. Whether you are a business owner looking to scale, an investor seeking high-potential opportunities, or an entrepreneur interested in franchise systems, this event is designed to equip you with the tools to accelerate growth.

    Why Attend?

    • Gain invaluable insights from industry leaders
    • Learn strategies for scaling and sustaining your business
    • Network with like-minded entrepreneurs, investors, and business leaders
    • Explore franchise opportunities and business expansion models
    • Participate in a sales pitch contest for brand exposure and funding opportunities
    • Visit the vendor marketplace to discover new products and services

    Event Highlights:

    • Fireside Chat with Brian Scudamore – Learn from the founder of 1-800-GOT-JUNK? about brand scalability and success in diverse markets.
    • Expert-Led Workshops – Industry leaders will share insights on creating franchise-like structures, optimizing operating systems, and leveraging digital marketing.
    • Speed Networking Sessions – A unique opportunity to connect with potential business partners, mentors, and investors.
    • Sales Pitch Contest – A platform for entrepreneurs to showcase their business ideas with a chance to win monetary prizes and exposure.
    • Vendor Showcase – Explore innovative products and services from Black-owned businesses and entrepreneurs.

    Keynote and Speaker Sessions:

    The day will begin with opening remarks by Ryan Knight, followed by a keynote fireside chat with Brian Scudamore, the entrepreneur behind one of North America’s most successful franchise brands.

    Other featured speakers include:

    • Carla Leon & Lin Ferguson (Just Like Family) – Discussing successful franchise models and their long-term benefits.
    • Chris-Beth Cowie – Sharing strategies on building a brand that resonates and drives success.
    • Maliesa Cadogan (Hot Perspectives) – Providing insights into developing strong operating systems for scalable businesses.

    Who Should Attend?

    • Entrepreneurs ready to scale their businesses
    • Potential franchise owners exploring new opportunities
    • Investors looking to connect with high-growth businesses
    • Business leaders interested in franchise-like systems and sustainable expansion

    What’s Included?

    • Full-day access to all keynote speeches, workshops, and panel discussions
    • Breakfast and lunch for all attendees
    • 10 ACBN coins ($10 value) to spend at vendor booths
    • Exclusive networking opportunities with industry experts and fellow entrepreneurs

    Registration & Pricing:

    https://www.eventbrite.ca/e/acbn-legacy-symposium-2025-tickets-1089074062839?aff=pressrelease

    • Early Bird Special: $100 (until Friday February 28, 2025)
    • Regular Price: $150

    📍 Location:
    Sheridan EDGE: Coworking Space & Entrepreneurship Hub
    4226 Duke of York Boulevard, Mississauga, ON

    🔗 Register Today: Secure your spot and take your business to the next level. Visit [registration link] to sign up.

    Final Thoughts:

    The ACBN Legacy Symposium 2025 is more than an event—it’s a movement to empower Black entrepreneurs and business owners with the resources needed to create generational wealth. By bringing together business experts, successful franchise owners, and eager entrepreneurs, ACBN is fostering a community where businesses don’t just survive, but thrive.

    For media inquiries, sponsorship opportunities, or vendor booth details, please contact [contact information].

    Don’t miss this opportunity to turn your business into a scalable and sustainable brand. Join us on March 29, 2025, and build the foundation for lasting success.

    #ACBNLegacySymposium2025 #BlackEntrepreneurs #BusinessGrowth #FranchiseSuccess #Networking #WealthThroughFranchising

  • Empowering Black Entrepreneurs: A Reflection of Canada’s BEP Ecosystem and Its Critical Future

    Empowering Black Entrepreneurs: A Reflection of Canada’s BEP Ecosystem and Its Critical Future

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    As Canada’s Black Entrepreneurship Program (BEP) nears the end of its three-year run, the impact it has had on Black-led organizations and communities is undeniable. Established to address long-standing systemic barriers faced by Black entrepreneurs, the program distributed critical funding to help Black businesses grow and develop sustainable enterprises. However, with its December funding expiration on the horizon, many wonder what comes next for this vital initiative.

    Since its inception, the BEP has aimed to not only provide financial resources but also to strengthen the Black entrepreneurial ecosystem through mentorship, training, and networking opportunities. In the face of economic barriers to capital and business networks, programs like BEP have offered a much-needed lifeline to Black entrepreneurs across Canada.

    Tanya Williams, Executive Director of Reel World Screen Institute, reflects on the transformational effect BEP funding has had on her organization. “We received $1.4 million, which helped us build capacity, attract additional sponsors, and provide Black casting directors, agents, and managers with the entrepreneurial training they need to succeed. We’ve now produced three cohorts of Black professionals who are better positioned to navigate the Canadian screen industry,” she shared.

    Programs like Tanya’s highlight an important sociological aspect of the BEP: its ability to offer opportunities in industries where Black professionals have historically been underrepresented. The Canadian screen industry, like many others, has long struggled with a lack of diversity both in front of and behind the camera. Through the BEP, organizations like Reel World are working to undo these barriers and ensure Black professionals can thrive across all areas of the industry, not just in stereotypically limited roles.

    Historically, Black entrepreneurship in Canada has faced numerous challenges. Black Canadians have been systematically denied the same access to capital and opportunities as their counterparts. These barriers are deeply rooted, as Dr. Malinda Smith, Vice-Provost of Equity, Diversity, and Inclusion at the University of Calgary, has noted: “The lack of generational wealth in Black communities stems from a long history of discriminatory practices, from redlining in housing to a lack of access to education and professional networks. Entrepreneurship is one way that Black communities can attempt to overcome these obstacles, but it is a path filled with challenges.

    Sharon Alexander, who leads Liftoff Wellington, echoed similar sentiments, underscoring the structural inequalities Black entrepreneurs face: “Without the BEP, many Black entrepreneurs in our region (Waterloo-Wellington) would have had no access to the coaching, mentorship, and funding necessary to get their businesses off the ground. We’ve been able to help over 130 founders develop sustainable business models, but we’re still fighting against a system that wasn’t designed for us to succeed.”

    Liftoff Wellington’s cohort-based entrepreneurial training has been one of the most in-demand programs in the Waterloo-Wellington region, an area where the Black population has rapidly expanded in recent years. Sharon shared the story of one participant who applied for the program three times before being accepted. “She loved to cook but had no idea how to turn her passion into a business. Through the program, she created a product that’s now sold in Costco and serves as a supplier to local hospitals and schools. Programs like ours are crucial in helping people like her understand that their dreams are achievable and that they have a place in the market.”

    The BEP’s success stories go beyond just individual businesses. The ripple effect of these programs can be felt across communities, where entrepreneurs become role models and catalysts for economic growth.

    The Canadian Centre for Policy Alternatives (CCPA) has published numerous reports examining systemic inequalities, including how they affect Black Canadians and racialized communities. For example, a 2020 study by the CCPA highlights that systemic barriers such as limited access to capital and higher unemployment rates have significantly impacted Black Canadians’ ability to accumulate wealth and create successful businesses. The report also discusses how racialized and Indigenous workers, including Black entrepreneurs, faced heightened economic vulnerability during the COVID-19 pandemic, exacerbating existing inequalities in the labour market.

    This research underscores the need for policies that provide better access to resources and financial capital, emphasizing that Black entrepreneurs often lack the family wealth and networks that are available to many non-racialized business owners. This economic disparity, as the CCPA notes, hinders Black business owners from scaling their ventures and achieving long-term sustainability.

    Abiola Apolabi, Executive Director of the Nigerian Canadians for Cultural Education and Economic Progress (NCCEP), highlighted how her organization’s project, Sokoni, provided Black entrepreneurs with access to physical markets in Windsor, London, Kitchener, and Hamilton. “Our project exceeded our deliverables, creating new opportunities for entrepreneurs to participate in local marketplaces. We also offered workshops on grant writing, contracts, and trademark law to help them navigate the often complex legal and financial aspects of running a business,” she explained. Abiola noted that while the marketplace initiative opened doors, it also illuminated a critical challenge: “A lot of our participants, especially new immigrants, are juggling multiple jobs and responsibilities. The stress of that can be overwhelming, and it often affects their ability to fully commit to growing their businesses.”

    The struggles faced by these entrepreneurs point to deeper societal challenges. In Canada, like in many Western nations, Black communities face disproportionate levels of poverty and unemployment, exacerbating the difficulties in starting and sustaining a business. Even successful participants in the BEP found themselves battling mental health constraints. As Ms. Apolabi candidly noted, “We had to have workshops on stress management and mental health because the weight of navigating these systems while dealing with racism and financial instability is enormous. Without addressing these social factors, entrepreneurship can feel like an impossible feat.”

    For some, however, the BEP’s focus on collaboration and partnerships has been a beacon of hope. Claudius Thompson, an AI evangelist based in Ottawa, emphasized the importance of cooperation within the ecosystem. “The truth is, our Black communities have a collective trauma. However, the BEP has shown that we can work together to achieve something greater. I’ve seen organizations like Sokoni,and Reel World share resources and ideas to support each other. This is what we need to keep building on.”

    As the BEP nears the end of its initial funding cycle, questions about its future loom large. Many of the funded organizations, including Liftoff Wellington and Sokoni, are actively seeking new funding sources from private sector partners like TD Bank and Scotiabank. Others, like Tanya Williams’ Reel World Screen Institute, are applying their successful model to other marginalized communities, including the Indigenous community.

    Still, the need for continued government support remains critical. As Claudius pointed out, “Without renewed government funding, many of these initiatives will lose momentum, and the impact we’ve seen over the past three years will diminish. It’s vital that the government not only recognizes the successes of the BEP but commits to long-term support for Black entrepreneurs.”

    The upcoming Federal Black Entrepreneurship Ecosystem Conference, taking place in October, will be a pivotal moment for stakeholders to make the case for continued investment. The stories of success, collaboration, and resilience that have emerged from the BEP-funded organizations will be shared with government representatives, community leaders, and the broader public, underscoring the need for sustained efforts to break down the systemic barriers that have held Black entrepreneurs back for generations.

    As the BEP ecosystem prepares for this critical juncture, the message to the government is clear: the Black community has made significant strides, but there is still much work to be done. The funds have gone far, but with ongoing support, they can go even further, helping to build a more equitable, inclusive, and prosperous future for all.

    By: PepperBrooks

    Sources

    1. Canadian Centre for Policy Alternatives. “A Disproportionate Burden: COVID-19 Labour Market Impacts on Indigenous and Racialized Workers in Canada.” December 7, 2021. Available at: https://policyalternatives.ca/publications/reports/disproportionate-burden

    2. Lynch, Colin. “Canada’s Economy Can’t Afford to Leave the Black Community Behind.” First Policy Response. February 25, 2021. Available at: https://policyresponse.ca/canadas-economy-cant-afford-to-leave-the-black-community-behind/

    3. Canadian Centre for Policy Alternatives. “Creating the Future We All Deserve: A Social Policy Framework for Nova Scotia.” March 11, 2020. Available at: https://policyalternatives.ca/publications/reports/creating-future-we-all-deserve

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  • Building Tomorrow: The 3rd Annual BEP Conference on Black Entrepreneurial Innovation and Growth

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    This October, the Afro Caribbean Business Network (ACBN) will host the 3rd Annual Federal Black Entrepreneurship Ecosystem Conference from October 28th to 30th, 2024, at Carleton University’s Sprott School of Business. This significant event, funded by the Federal Economic Development Agency for Southern Ontario, continues its mission of building sustainable ecosystems for Black entrepreneurs in Canada.

    At its core, this three-day conference represents an important milestone for Black entrepreneurs and organizational leaders who seek to elevate their businesses while strengthening their communities. With a focus on capacity building, strategic planning, and networking, the event will bring together government officials, business leaders, and innovators to foster collaboration and share strategies for the continued growth of Black-led businesses in Canada.

    The BEP 2024 Conference emphasizes innovation in entrepreneurship, as Black business owners increasingly look to social entrepreneurship models that merge profit with purpose. This approach has the potential to drive both economic success and social impact, providing the opportunity to uplift communities while addressing systemic inequities.

    On Day 1, attendees will participate in conversations that focus on the achievements of Black entrepreneurs and the unique challenges they face in today’s business landscape. Open to the public, this day aims to connect people across the entrepreneurial ecosystem, including business owners, industry experts, and community members. The day will include networking opportunities, allowing for meaningful connections and the sharing of practical knowledge.

    Days 2 and 3 will offer exclusive sessions for organizational leaders, delving into data collection, capacity building, and strategic development. These sessions are designed to provide actionable insights and equip leaders with the tools needed to continue growing their organizations beyond the BEP’s funding cycle.

    One of the most exciting aspects of the conference is the shift towards social entrepreneurship, an innovative business model that merges social impact with profitability. This entrepreneurial mindset seeks to create businesses that not only succeed financially but also contribute positively to society—whether through job creation, community support, or social services. In many cases, social entrepreneurship has enabled Black-owned businesses to thrive while addressing the challenges of systemic inequality.

    Social entrepreneurs leverage their businesses as platforms for change. The conference aims to highlight the long-term benefits of this approach, demonstrating that entrepreneurship can serve as a tool for both financial independence and social good.

    As Canada’s Black entrepreneurial ecosystem continues to evolve, the conversation is shifting from addressing barriers to building sustainable solutions. By supporting a business ecosystem that values community growth and social responsibility, the BEP 2024 Conference is positioning itself as a crucial stepping stone for Black-led businesses. With a growing focus on the future of Black entrepreneurship in Canada.

    Join Us in October

    Whether you are a seasoned entrepreneur, an emerging business leader, or someone passionate about supporting Black businesses, the BEP 2024 Conference is an unmissable event. It promises to be a dynamic space for learning, growth, and innovation—an opportunity to not only celebrate the successes of Black entrepreneurs but also contribute to a future where they can continue to thrive.

    Let’s work together to build an ecosystem that supports sustainable, socially driven growth for Black entrepreneurs across Canada.

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